American City Bureau, Inc. is proud to introduce to you, its proven 5-step approach to successful campaigning. We have employed these five steps on thousands of campaigns nationwide and have taught our strategy and techniques at conferences and seminars across the country. Our approach represents the culmination of over nine decades of practical, first-hand campaign experiences.

At the heart of each of these 5 steps is cultivating and maximizing relationships.

1. Planning & Relationship Building
   • The Developmental Study©
   • Pre-campaign planning
   
   
2. Volunteer Leadership & Staff Development
   • Recruitment
   • Campaign traning
   
   
3. Solicitation Strategy - A Focus on Lead & Major Gifts
   • Prospect identification, evaluation & cultivation
   • Creating a culture of philanthropy & stewardship
   
   
4. Solicitation - Raising the Dollars
   • Family gifts
   • Major gifts
   • Community gifts
   • Gifts in-kind
   • General appeals
   • Donor acknowledgement
   
   
5. Campaign Wrap-up
   • Where to go from here?
   • Planned giving opportunities

For a comprehensive (Campaign/DS/Audit) Overview, please contact us.