"Catholic organizations have long depended on direct mail as their primary source of ongoing support for their missions. With documented changes in the effectiveness of direct mail fundraising, development professionals have been exploring how to create or expand a major donor program. Limitations of time and staff place the greatest burden on already strapped development offices meeting mail drop deadlines and event schedules. A major donor program begins with an organization-wide commitment to identify, engage and cultivate major donors who are already a part of an organization and committed to its mission. Such a commitment then leads to an integrated, balanced development program where staff and time are appropriately aligned resources."
ACB White Paper: Building a Major Donor Base for Catholic Organizations
Find out what research shows about what Catholic organizations need to do to improve their fundraising effectiveness by managing major donors. To read a copy of the white paper, click here. If you have trouble downloading this copy for your files or to share with your organization, please contact Becky Mace at success@acb-inc.com.
As a result of this research initiative, American City Bureau, Inc. has launched a new Major Donor Development service for Catholic organizations. If you are interested in learning more, please contact ACB Co-CEO Leslie Biggins Mollsen at leslie@acb-inc.com or 224.293.3001.
